Privacy Policy

Table of contents

• Introduction and overview
• scope
• Legal basis
• Contact details of the person responsible
• Storage period
• Rights under the General Data Protection Regulation
• Security of data processing
• communication
• Cookies
• Customer data
• Web Analytics Introduction
• Email Marketing Introduction
• Social Media Introduction
• Online Marketing Introduction
• Payment provider introduction

Introduction and overview

We have drawn up this privacy policy (version 27.12.2022-312367702) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (hereinafter "data") we as the controller – and the processors commissioned by us (e.g., providers) – process and will process in the future, and what legal options you have. The terms used are to be understood as gender-neutral.
In short: We provide you with comprehensive information about the data we process about you.

Data protection declarations usually sound very technical and use legal jargon. This data protection declaration, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. Wherever it promotes transparency, technical terms are explained in a reader-friendly manner , links to further information are provided and graphics are used. We are thus informing you in clear and simple language that we only process personal data in the context of our business activities if there is a corresponding legal basis. This is certainly not possible if you give explanations that are as brief, unclear and legal-technical as possible, which are often the norm on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and that you may find some information there that you were not aware of.
If you still have any questions, please contact the responsible office listed below or in the imprint, follow the links provided, and view further information on third-party websites. Our contact details can also be found in the imprint.

scope

This privacy policy applies to all personal data processed by us within the company and to all personal data processed by companies commissioned by us (contract processors). By personal data, we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person's name, email address, and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this privacy policy includes:

• all online presences (websites, online shops) that we operate
• Social media presence and email communication
• mobile apps for smartphones and other devices

In short: This privacy policy applies to all areas in which personal data is processed in a structured manner within the company via the aforementioned channels. Should we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, that enable us to process personal data.
With regard to EU law, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. You can, of course, read this EU General Data Protection Regulation online on EUR-Lex, the gateway to EU law, at https://eur-lex.europa.eu/legal-content/EN/ALL/?uri=celex%3A32016R0679 .

We only process your data if at least one of the following conditions applies:

1. Consent (Article 6 (1) (a) GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you entered in a contact form.
2. Contract (Article 6 (1) (b) GDPR): We process your data in order to fulfill a contract or pre-contractual obligations with you. For example, if we conclude a purchase agreement with you, we require personal information in advance.
3. Legal obligation (Article 6 (1) (c) GDPR): We process your data if we are subject to a legal obligation. For example, we are legally obligated to retain invoices for accounting purposes. These usually contain personal data.
4. Legitimate interests (Article 6 (1) (f) GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and economically efficiently. This processing therefore constitutes a legitimate interest.

We generally do not apply additional conditions, such as the processing of recordings in the public interest, the exercise of official authority, or the protection of vital interests. Should such a legal basis be applicable, it will be indicated at the appropriate point.

In addition to the EU regulation, national laws also apply:

• In Austria, this is the Federal Act on the Protection of Natural Persons with regard to the Processing of Personal Data ( Data Protection Act ), or DSG for short.
• In Germany, the Federal Data Protection Act , or BDSG for short, applies.

If other regional or national laws apply, we will inform you about them in the following sections.

Contact details of the person responsible

If you have any questions about data protection or the processing of personal data, you will find the contact details of the responsible person or body below:
Art House Media
Jakob Schaller
Rosenstr. 2
89584 Ehingen
Authorized representative: Jakob Schaller
Email: info@viloma.de
Phone: +491737333856
Imprint: https://viloma-shop.myshopify.com/pages/impressum

Storage period

Our general policy is to only store personal data for as long as it is absolutely necessary to provide our services and products. This means that we delete personal data as soon as the reason for processing it no longer exists. In some cases, we are legally obligated to retain certain data even after the original purpose no longer applies, for example, for accounting purposes.

If you wish to have your data deleted or withdraw your consent to data processing, the data will be deleted as quickly as possible and unless there is an obligation to store it.

We will inform you below about the specific duration of the respective data processing, provided we have further information on this.

Rights under the General Data Protection Regulation

In accordance with Articles 13 and 14 of the GDPR, we inform you of the following rights to which you are entitled to ensure fair and transparent data processing:

• According to Article 15 of the GDPR, you have the right to information about whether we process your data. If so, you have the right to receive a copy of the data and the following information:
  • for what purpose we carry out the processing;
  • the categories, i.e. the types of data that are processed;
  • who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
  • how long the data is stored;
  • the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
  • that you can complain to a supervisory authority (links to these authorities can be found below);
  • the origin of the data if we did not collect it from you;
  • whether profiling is carried out, i.e. whether data is automatically evaluated in order to create a personal profile of you.
• According to Article 16 GDPR, you have the right to rectification of data, which means that we must correct data if you find any errors.
• According to Article 17 GDPR, you have the right to erasure (“right to be forgotten”), which specifically means that you can request the deletion of your data.
• According to Article 18 GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it any further.
• According to Article 20 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format upon request.
• According to Article 21 GDPR, you have the right to object, which, if enforced, will result in a change in the processing.
  • If the processing of your data is based on Article 6 (1) (e) (public interest, exercise of official authority) or Article 6 (1) (f) (legitimate interest), you may object to the processing. We will then examine as quickly as possible whether we can legally comply with this objection.
  • If data is used for direct marketing purposes, you can object to this type of data processing at any time. We may no longer use your data for direct marketing purposes after this time.
  • If data is used for profiling purposes, you can object to this type of data processing at any time. We may no longer use your data for profiling purposes after this time.
• According to Article 22 GDPR, you may have the right not to be subjected to a decision based solely on automated processing (e.g. profiling).
• According to Article 77 of the GDPR, you have the right to lodge a complaint. This means you can lodge a complaint with the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: You have rights – do not hesitate to contact the responsible body listed above!

If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can lodge a complaint with the supervisory authority. In Austria, this is the Data Protection Authority, whose website can be found at https://www.dsb.gv.at/ . In Germany, each federal state has a data protection officer. For further information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) . The following local data protection authority is responsible for our company:

Security of data processing

To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. This makes it as difficult as possible for third parties to derive personal information from our data.

Article 25 of the GDPR refers to "data protection through technology design and through data protection-friendly default settings," meaning that security must always be considered and appropriate measures implemented, both in software (e.g., forms) and hardware (e.g., access to the server room). Below, we will discuss specific measures where necessary.

TLS encryption with https

TLS, encryption, and https sound very technical, and they are. We use HTTPS (Hypertext Transfer Protocol Secure) to securely transmit data over the internet.
This means that the entire transmission of all data from your browser to our web server is secure – no one can “eavesdrop”.

We have thus introduced an additional security layer and comply with data protection by design ( Article 25, Paragraph 1, GDPR ). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transfer security by the small lock symbol top left of the browser, to the left of the internet address (e.g. examplepage.de) and the use of the https scheme (instead of http) as part of our internet address.
If you want to know more about encryption, we recommend Google searching for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.

communication

Communication Summary 👥 Affected parties: All those who communicate with us by phone, email or online form 📓 Processed data: e.g., telephone number, name, email address, entered form data. You can find more details in the respective contact type used. 🤝 Purpose: Handling communication with customers, business partners, etc. 📅 Storage period: Duration of the business transaction and the legal regulations ⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (b) GDPR (contract), Art. 6 (1) (f) GDPR (legitimate interests)

If you contact us and communicate by telephone, email or online form, personal data may be processed.

The data will be processed to process your inquiry and the related business transaction. The data will be stored for as long as required by law.

Affected persons

The above-mentioned processes affect everyone who contacts us via the communication channels we provide.

phone

When you call us, the call data is stored pseudonymously on the respective device and by the telecommunications provider used. Furthermore, data such as name and telephone number may subsequently be sent via email and stored for the purpose of responding to your inquiry. The data will be deleted as soon as the transaction is completed and as permitted by law.

e-mail

If you communicate with us via email, data may be stored on the respective device (computer, laptop, smartphone, etc.) and stored on the email server. The data will be deleted as soon as the transaction is completed and as permitted by law.

Online forms

If you communicate with us via an online form, data will be stored on our web server and, if applicable, forwarded to an email address provided by us. The data will be deleted as soon as the transaction is completed and as permitted by law.

Legal basis

The processing of data is based on the following legal bases:

• Art. 6 (1) (a) GDPR (consent): You give us your consent to store your data and to use it further for the purposes related to the business case;
• Art. 6 (1) (b) GDPR (contract): There is a need to fulfill a contract with you or a processor such as the telephone provider or we have to process the data for pre-contractual activities, such as preparing an offer;
• Art. 6 (1) (f) GDPR (Legitimate Interests): We want to handle customer inquiries and business communications in a professional manner. To do this, certain technical facilities, such as email programs, Exchange servers, and mobile operators, are necessary to enable efficient communication.

Cookies

Cookies Summary 👥 Affected: Visitors to the website 🤝 Purpose: Depends on the specific cookie. You can find more details below or from the manufacturer of the software that sets the cookie. 📓 Data processed: Depends on the cookie used. You can find more details below or from the manufacturer of the software that sets the cookie. 📅 Storage period: depends on the respective cookie, can vary from hours to years ⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you surf the internet, you use a browser. Common browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing is undeniable: cookies are truly useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other purposes as well. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically stored in the cookie folder, the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more additional attributes must be specified.

Cookies store certain user data about you, such as language or personal site settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser, such as Chrome, and the web server. The web browser requests a website and receives a cookie from the server, which the browser reuses whenever another page is requested.

There are both first-party and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner websites (e.g., Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies, from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans, or other "malware." Cookies also cannot access information on your PC.

For example, cookie data can look like this:

Name: _ga
Value: GA1.2.1326744211.152312367702-9
Purpose: Distinguishing between website visitors
Expiry date: after 2 years

A browser should be able to support these minimum sizes:

• At least 4096 bytes per cookie
• At least 50 cookies per domain
• At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use specifically depends on the services used and is explained in the following sections of this privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are four types of cookies:

Essential cookies
These cookies are necessary to ensure basic website functions. For example, these cookies are needed when a user adds a product to their shopping cart, then continues browsing to other pages and only proceeds to checkout later. These cookies ensure that the shopping cart is not deleted even when the user closes their browser window.

Purposeful cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies also measure the loading time and behavior of the website in different browsers.

Targeted cookies
These cookies improve user experience. For example, entered locations, font sizes, or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very useful, but also very annoying.

Typically, when you first visit a website, you'll be asked which of these cookie types you'd like to allow. And, of course, this decision will also be saved in a cookie.

If you would like to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265 , the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the specific cookie. You can find more details below or contact the manufacturer of the software that sets the cookie.

What data is processed?

Cookies are small helpers for a variety of tasks. Unfortunately, it's not possible to generalize what data is stored in cookies, but we will inform you about the data processed and stored in the following privacy policy.

Storage period of cookies

The storage period depends on the respective cookie and is further specified below. Some cookies are deleted after less than an hour, while others can remain stored on a computer for several years.

You also have control over the storage period. You can manually delete all cookies at any time via your browser (see also "Right of Objection" below). Furthermore, cookies based on consent will be deleted at the latest after you revoke your consent, although the legality of their storage remains unaffected until then.

Right of objection – how can I delete cookies?

You decide how and whether you want to use cookies. Regardless of the service or website from which the cookies originate, you always have the option to delete, deactivate, or only partially accept cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Clear cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you don't want cookies at all, you can set your browser to always notify you when a cookie is about to be set. This allows you to decide for each individual cookie whether or not to accept it. The process varies depending on your browser. The best way to find instructions is to search for "delete cookies in Chrome" or "disable cookies in Chrome" in the case of a Chrome browser.

Legal basis

The so-called "Cookie Directive" has been in place since 2009. It stipulates that the storage of cookies requires your consent (Article 6 (1) (a) GDPR). However, reactions to these guidelines vary widely across EU countries. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the Cookie Directive was not implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

For strictly necessary cookies, even if consent is not given, legitimate interests exist (Article 6 (1) (f) GDPR), which in most cases are of an economic nature. We want to provide website visitors with a pleasant user experience, and for this, certain cookies are often absolutely necessary.

If non-essential cookies are used, this only happens with your consent. The legal basis for this is Art. 6 (1) (a) GDPR.

In the following sections you will be informed in more detail about the use of cookies, if the software used uses cookies.

Customer data

Customer data summary 👥 Affected parties: Customers or business and contractual partners 🤝 Purpose: Provision of the contractually or pre-contractually agreed services including associated communication 📓 Processed data: Name, address, contact details, email address, telephone number, payment information (such as invoices and bank details), contract data (such as term and subject of the contract), IP address, order data 📅 Storage period: the data will be deleted as soon as it is no longer required to fulfill our business purposes and there is no legal obligation to retain it. ⚖️ Legal basis: Legitimate interest (Art. 6 (1) (f) GDPR), contract (Art. 6 (1) (b) GDPR)

What is customer data?

In order to be able to offer our services and contractually agreed services, we also process data from our customers and business partners. This data always includes personal data. Customer data refers to all information processed on the basis of a contractual or pre-contractual collaboration in order to provide the services offered. Customer data is therefore all information we collect and process about our customers.

Why do we process customer data?

There are many reasons why we collect and process customer data. The most important is that we simply need various pieces of data to provide our services. Sometimes your email address is enough, but if you purchase a product or service, we also need data such as your name, address, bank details, or contract details. We also subsequently use the data for marketing and sales optimization so that we can improve our service to our customers overall. Another important point is our customer service, which is always very important to us. We want you to be able to contact us at any time with questions about our offers, and for that we need at least your email address.

What data is processed?

Exactly which data is stored can only be shown here based on categories. This always depends on the services you purchase from us. In some cases, you only provide us with your email address so that we can, for example, contact you or answer your questions. In other cases, you purchase a product or service from us, and for this we require significantly more information, such as your contact details, payment details, and contract details.

Here is a list of possible data that we receive and process from you:

• name
• Contact address
• E-mail address
• Telephone number
• birth date
• Payment data (invoices, bank details, payment history, etc.)
• Contract data (term, content)
• Usage data (websites visited, access data, etc.)
• Metadata (IP address, device information)

How long will the data be stored?

As soon as we no longer need the customer data to fulfill our contractual obligations and our purposes, and the data is also no longer required for potential warranty and liability obligations, we delete the relevant customer data. This is the case, for example, when a business contract ends. After that, the limitation period is generally three years, although longer periods are possible in individual cases. Of course, we also adhere to statutory retention periods. Your customer data will definitely not be passed on to third parties unless you have explicitly given your consent.

Legal basis

The legal basis for the processing of your data is Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (b) GDPR (contract or pre-contractual measures), Art. 6 (1) (f) GDPR (legitimate interests) and, in special cases (e.g. for medical services), Art. 9 (2) (a) GDPR (processing of special categories).

In the case of the protection of vital interests, data processing is carried out in accordance with Art. 9 (2) (c) GDPR. For the purposes of healthcare, occupational medicine, medical diagnostics, care or treatment in the healthcare or social sector, or for the administration of healthcare or social systems and services, personal data is processed in accordance with Art. 9 (2) (h) GDPR. If you voluntarily provide special category data, processing is carried out on the basis of Art. 9 (2) (a) GDPR.

Web Analytics Introduction

Web Analytics Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Processed data: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Further details can be found in the respective web analytics tool used. 📅 Storage period: depends on the web analytics tool used ⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is web analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. This data is collected and stored, managed and processed by the respective analytics tool provider (also known as a tracking tool). This data is used to create analyses of user behavior on our website and make it available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are most popular with our visitors. To do this, we show you two different offers for a limited period of time. After the test (a so-called A/B test), we know which product or content our website visitors find more interesting. For such testing procedures, as for other analytics procedures, user profiles can be created and the data stored in cookies.

Why do we use web analytics?

We have a clear goal in mind with our website: to provide the best web offering on the market for our industry. To achieve this goal, we want to offer the best and most interesting offering on the market, while also ensuring that you feel completely at home on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our web offering for you and us. For example, we can determine the average age of our visitors, where they come from, when our website is most visited, or which content or products are particularly popular. All of this information helps us optimize the website and thus adapt it to your needs, interests, and wishes.

What data is processed?

Exactly which data is stored depends, of course, on the analysis tools used. However, as a general rule, we store information such as the content you view on our website, the buttons or links you click, the time you access a page, the browser you use, the device (PC, tablet, smartphone, etc.) you use to visit the website, and the computer system you use. If you have consented to the collection of location data, this may also be processed by the web analysis tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymously (i.e., in an unrecognizable and abbreviated form). For the purposes of testing, web analysis, and web optimization, no direct data such as your name, age, address, or email address is stored. All of this data, if collected, is stored pseudonymously. This means that you cannot be identified as an individual.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with JavaScript code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website again; other cookies can store data for several years.

Duration of data processing

We will inform you below about the duration of data processing, as soon as we have further information. Generally, we only process personal data for as long as it is absolutely necessary to provide our services and products. If required by law, such as in the case of accounting, this retention period may be exceeded.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party services at any time. This can be done either via our cookie management tool or through other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Legal basis

The use of web analytics requires your consent, which we have obtained through our cookie popup. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected through web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. Web analytics helps us detect website errors, identify attacks, and improve efficiency. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use these tools if you have given your consent.

Since web analytics tools use cookies, we also recommend reading our general privacy policy on cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Information on specific web analytics tools, if available, can be found in the following sections.

Email Marketing Introduction

Email Marketing Summary 👥 Affected: Newsletter subscribers 🤝 Purpose: Direct mailing via email, notification of system-relevant events 📓 Processed data: Data entered during registration, including at least the email address. Further details can be found in the respective email marketing tool used. 📅 Storage period: Duration of the subscription ⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is email marketing?

To keep you up to date, we also use email marketing. If you have agreed to receive our emails or newsletters, your data will also be processed and stored. Email marketing is a subset of online marketing. It involves sending news or general information about a company, products, or services via email to a specific group of people who are interested.

If you would like to participate in our email marketing (usually via newsletter), you usually just need to register with your email address. To do so, you fill out an online form and submit it. However, we may also ask for your title and name so that we can contact you personally.

Generally, subscribing to newsletters works using the so-called "double opt-in process." After you have registered for our newsletter on our website, you will receive an email confirming your newsletter subscription. This ensures that the email address belongs to you and that no one has registered with someone else's email address. We, or a notification tool we use, logs each individual registration. This is necessary so that we can verify the legally correct registration process. Typically, the time of registration, the time of registration confirmation, and your IP address are saved. Additionally, any changes you make to your stored data are logged.

Why do we use email marketing?

We naturally want to stay in touch with you and always provide you with the most important news about our company. To this end, we use email marketing – often simply referred to as “newsletter” – as an essential component of our online marketing. If you agree or if it is permitted by law, we will send you newsletters, system emails or other notifications by email. When we use the term “newsletter” in the following text, we primarily mean regularly sent emails. Of course, we do not want to bother you with our newsletter in any way. That's why we always strive to offer only relevant and interesting content. This way you can learn more about our company, our services or products. Because we are constantly improving our offerings, you will always find out about new developments or special, lucrative promotions via our newsletter. If we commission a service provider who offers a professional distribution tool for our email marketing, we do so so that we can offer you fast and secure newsletters. The purpose of our email marketing is basically to inform you about new offers and to get closer to our business goals.

What data is processed?

If you subscribe to our newsletter via our website, you will confirm your membership in an email list via email. In addition to your IP address and email address, your title, name, address, and telephone number may also be saved. However, only if you consent to this data storage. The data marked as such is necessary for you to participate in the service offered. Providing this information is voluntary; however, failure to provide it will prevent you from using the service. In addition, information about your device or your preferred content may also be saved on our website. You can find out more about the storage of data when you visit a website in the "Automatic Data Storage" section. We record your declaration of consent so that we can always prove that it complies with our laws.

Duration of data processing

If you unsubscribe from our email/newsletter mailing list, we may store your address for up to three years based on our legitimate interests so that we can still verify your consent at the time. We may only process this data if we need to defend ourselves against potential claims.

However, if you confirm that you have given us your consent to subscribe to our newsletter, you can submit an individual deletion request at any time. If you permanently revoke your consent, we reserve the right to store your email address on a blocked list. As long as you have voluntarily subscribed to our newsletter, we will of course also retain your email address.

Right of objection

You have the option to cancel your newsletter subscription at any time. To do so, simply revoke your consent to the newsletter subscription. This usually only takes a few seconds or one or two clicks. You will usually find a link to cancel your newsletter subscription right at the end of every email. If you really cannot find the link in the newsletter, please contact us by email and we will cancel your newsletter subscription immediately.

Legal basis

Our newsletter is sent based on your consent (Article 6 (1) (a) GDPR). This means that we may only send you a newsletter if you have previously actively subscribed to it. We may also send you promotional messages if you have become our customer and have not objected to the use of your email address for direct marketing purposes.

Information about specific email marketing services and how they process personal data can be found – if available – in the following sections.

Social Media Introduction

Social Media Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Presentation and optimization of our service, contact with visitors, interested parties, etc., advertising 📓 Data processed: Data such as telephone numbers, email addresses, contact details, user behavior data, information about your device and your IP address. You can find more details in the social media tool used. 📅 Storage period: depends on the social media platforms used ⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is social media?

In addition to our website, we are also active on various social media platforms. User data may be processed so that we can specifically address users interested in us via social networks. Furthermore, elements of a social media platform may also be embedded directly into our website. This is the case, for example, if you click a so-called social button on our website and are redirected directly to our social media presence. Social media refers to websites and apps through which registered members can produce content, share content openly or in specific groups, and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and connect online. Our social media presence allows us to bring our products and services closer to prospective customers. The social media elements integrated into our website help you quickly and seamlessly access our social media content.

The data stored and processed through your use of a social media channel primarily serves the purpose of conducting web analytics. The goal of these analyses is to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, the evaluated data can be used to draw appropriate conclusions about your interests and create so-called user profiles. This also enables the platforms to present you with tailored advertisements. Cookies are usually placed in your browser for this purpose, which store data about your usage behavior.

We generally assume that we remain responsible for data protection even when we use the services of a social media platform. However, the European Court of Justice has ruled that in certain cases, the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 GDPR. Where this is the case, we will specifically point this out and work on the basis of a relevant agreement. The essence of the agreement is then reproduced below for the relevant platform.

Please note that when using social media platforms or our integrated elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. This may make it more difficult for you to exercise or enforce your rights regarding your personal data.

What data is processed?

Exactly which data is stored and processed depends on the respective social media platform provider. However, it typically includes data such as telephone numbers, email addresses, data you enter into a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device, and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the social media channel you visit and are logged in, data can be linked to your profile.

All data collected via a social media platform is also stored on the providers' servers. Therefore, only the providers have access to the data and can provide you with the appropriate information or make changes.

If you want to know exactly which data is stored and processed by social media providers and how you can object to data processing, you should carefully read the respective company's privacy policy. If you have any questions about data storage and processing or wish to assert your corresponding rights, we recommend that you contact the provider directly.

Duration of data processing

We will inform you below about the duration of data processing, as soon as we have further information. For example, the social media platform Facebook stores data until it is no longer needed for its own purposes. However, customer data that is compared with its own user data is deleted within two days. Generally, we only process personal data for as long as absolutely necessary to provide our services and products. If required by law, such as in the case of accounting, this storage period may be exceeded.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party services, such as embedded social media elements, at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser.

Since social media tools may use cookies, we also recommend our general privacy policy regarding cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent serves as the legal basis for data processing (Art. 6 (1) (a) GDPR) . In principle, if you have given your consent, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) (f) GDPR) in fast and effective communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.

Information on specific social media platforms can be found – where available – in the following sections.

Online Marketing Introduction

Online Marketing Privacy Policy Summary 👥 Affected: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Processed data: Access statistics, which include data such as access locations, device data, access duration and time, navigation behavior, click behavior, and IP addresses. Personal data such as name or email address may also be processed. Further details can be found in the respective online marketing tool used. 📅 Storage period: depends on the online marketing tools used ⚖️ Legal basis: Art. 6 (1) (a) GDPR (consent), Art. 6 (1) (f) GDPR (legitimate interests)

What is online marketing?

Online marketing refers to all measures conducted online to achieve marketing goals such as increasing brand awareness or closing a business deal. Furthermore, our online marketing measures aim to draw people's attention to our website. In order to present our offerings to as many interested people as possible, we engage in online marketing. This usually involves online advertising, content marketing, or search engine optimization. To ensure that we can use online marketing efficiently and effectively, personal data is also stored and processed. This data helps us, on the one hand, to show our content only to those who are actually interested in it, and on the other hand, it allows us to measure the advertising success of our online marketing measures.

Why do we use online marketing tools?

We want to show our website to everyone who is interested in what we offer. We realize that this isn't possible without consciously implemented measures. That's why we use online marketing. There are various tools that make our online marketing efforts easier and also provide us with continuous suggestions for improvement based on data. This allows us to target our campaigns more precisely to our target audience. The ultimate purpose of these online marketing tools is to optimize our offering.

What data is processed?

To ensure that our online marketing works and the success of our measures can be measured, user profiles are created and data is stored, for example, in cookies (small text files). With the help of this data, we can not only place advertisements in the traditional sense, but also present our content directly on our website in a way that you prefer. There are various third-party tools that offer these functions and therefore also collect and store data from you. The named cookies store, for example, which web pages you have visited on our website, how long you viewed these pages, which links or buttons you clicked or which website you came to us from. In addition, technical information can also be stored. For example, your IP address, which browser you use, which device you use to visit our website or the time when you accessed our website and when you left it again. If you have consented to us determining your location, we can also store and process this information.

Your IP address is stored in pseudonymized form (i.e., shortened). Unique data that directly identifies you as a person, such as your name, address, or email address, is also stored only in pseudonymized form for advertising and online marketing purposes. This means we cannot identify you as a person; we only store the pseudonymized information in the user profiles.

The cookies may also be deployed, analyzed, and used for advertising purposes on other websites that use the same advertising tools. The data may then also be stored on the servers of the advertising tool providers.

In exceptional cases, unique data (name, email address, etc.) may also be stored in user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing activities and the network links previously received data to the user profile.

With all the advertising tools we use that store your data on their servers, we only receive aggregated information and never data that identifies you as an individual. The data merely shows how well our advertising measures worked. For example, we can see which actions prompted you or other users to visit our website and purchase a service or product there. Based on these analyses, we can improve our advertising offerings in the future and tailor them even more precisely to the needs and wishes of interested parties.

Duration of data processing

We will inform you below about the duration of data processing, if we have further information. Generally, we only process personal data for as long as it is absolutely necessary to provide our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, while others can remain stored in your browser for several years. The respective privacy policies of the individual providers usually provide detailed information about the individual cookies used by the provider.

Right of objection

You also have the right and option to revoke your consent to the use of cookies or third-party providers at any time. This can be done either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating, or deleting cookies in your browser. The legality of the processing up to the point of revocation remains unaffected.

Since online marketing tools typically use cookies, we also recommend reading our general privacy policy on cookies. To learn exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented to the use of third-party providers, this consent forms the legal basis for the corresponding data processing. According to Art. 6 (1) (a) GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when collected through online marketing tools.

We also have a legitimate interest in measuring online marketing measures in an anonymized form in order to optimize our offering and our measures using the data obtained. The legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests) . However, we only use these tools if you have given your consent.

Information on specific online marketing tools – where available – can be found in the following sections.

Payment provider introduction

Payment provider privacy policy summary 👥 Affected: Visitors to the website 🤝 Purpose: Enabling and optimizing the payment process on our website 📓 Processed data: Data such as name, address, bank details (account number, credit card number, passwords, TANs, etc.), IP address and contract data You can find more details in the payment provider tool used. 📅 Storage period: depends on the payment provider used ⚖️ Legal basis: Art. 6 (1) (b) GDPR (performance of a contract)

What is a payment provider?

We use online payment systems on our website that enable a secure and seamless payment process for us and you. Personal data may, among other things, be sent to the respective payment provider, stored there, and processed there. Payment providers are online payment systems that allow you to place an order via online banking. The payment is processed by the payment provider you choose. We then receive information about the payment made. This method is available to any user with an active online banking account with a PIN and TAN. There are hardly any banks that do not offer or accept such payment methods.

Why do we use payment providers on our website?

Naturally, we want to offer the best possible service with our website and our integrated online shop, so that you feel comfortable on our site and take advantage of our offers. We know that your time is valuable and that payment processing, in particular, must be quick and smooth. For these reasons, we offer you various payment providers. You can choose your preferred payment provider and pay as usual.

What data is processed?

Exactly which data is processed depends, of course, on the respective payment provider. However, data such as name, address, and bank details (account number, credit card number, passwords, TANs, etc.) are generally stored. This is necessary data to be able to complete a transaction at all. In addition, any contract data and user data, such as when you visit our website, which content you are interested in, or which subpages you click on, may also be stored. Most payment providers also store your IP address and information about the computer you are using.

The data is generally stored and processed on the payment providers' servers. We, as the website operator, do not receive this data. We are only informed whether the payment was successful or not. Payment providers may forward data to the relevant department for identity and credit checks. The respective provider's business and data protection principles always apply to all payment transactions. Therefore, please always read the payment provider's general terms and conditions and privacy policy. You also have the right, for example, to have data deleted or corrected at any time. Please contact the respective service provider regarding your rights (right of withdrawal, right of information, and right to be affected).

Duration of data processing

We will inform you below about the duration of data processing, as soon as we have further information. Generally, we only process personal data for as long as it is absolutely necessary to provide our services and products. If required by law, such as in the case of accounting, this retention period may be exceeded. For example, we retain accounting documents related to a contract (invoices, contract documents, bank statements, etc.) for 10 years (Section 147 of the German Fiscal Code [AO]) and other relevant business documents for 6 years (Section 247 of the German Commercial Code [HGB]) after they are acquired.

Right of objection

You always have the right to access, correct, and delete your personal data. If you have any questions, you can also contact the responsible person of the payment provider you use at any time. Contact details can be found either in our specific privacy policy or on the website of the respective payment provider.

You can delete, deactivate, or manage cookies that payment providers use for their functions in your browser. This works differently depending on the browser you use. Please note, however, that if you do this, the payment process may no longer work.

Legal basis

We therefore offer the processing of contractual or legal relationships (Art. 6 (1) (b) GDPR) In addition to traditional banking/credit institutions, we also offer other payment service providers. The privacy policies of the individual payment providers (such as Amazon Payments , Apple Pay , or Discover ) provide you with a detailed overview of data processing and storage. You can also always contact the responsible parties with any questions regarding data protection-related issues.

Information about the specific payment providers – if available – can be found in the following sections.

All texts are protected by copyright.

Source: Created with the Data Protection Generator from AdSimple